Why is a Private IP Address so important?

What is an IP Address?
An IP address is the address of a device attached to an IP network (Internet Protocol address). Every client, server and network device must have a unique IP address for each network connection.

What is a Private IP Address?
Many e-mail marketing providers economize on the number of IP addresses they use by sharing a pool of IP addresses among a large number of users. A Private IP address means that you have your own private unique identifier.

How does a Private IP address help e-mail deliverability?
When one user on an IP address is not complying with e-mail marketing regulations, there is a good chance that the IP address will get black listed, and e-mail coming from that IP address will eventually be blocked by ISP's. So if you're stuck sharing that IP address, your e-mails will get blocked by ISP's as well, even though your e-mail marketing is by-the-book.

By offering Private IP's, MessagingPro allows users to start with a clean slate and become accountable for their own IP's activity. So as long as your e-mail marketing practices are in good standing, your e-mails will get delivered.

If a Private IP address is so important, why don't all E-mail Service Providers offer them?
The short answer is that IP addresses aren't easy to come by. Most ESPs don't have enough IP Addresses to go around, so they group customers under the same shared IP. If they offer the option of a Private IP address, it generally comes with a fee. Because MessagingPro is a service of Advance Messaging Technologies, Inc. (a web hosting company), we have plenty of IP addresses to go around.